“There are a lot of people who rely on Shannon to always be professional, and I always try to be professional, even when I’m behind closed doors. … I’m very disappointed in myself, not for the act. I think there are millions and billions of people of consenting age who participate in activities, but to have the audio out, I’m disappointed in myself. I’ve let a lot of people down.”

On Wednesday afternoon, a video appeared on Instagram showing Sharpe performing the action on an unknown woman. The woman could be heard moaning.

Clips appeared on social media showing thousands of people watching the NSFW feed live.

Sharpe initially claimed his Instagram account had been hacked in a post on X, but then deleted the post. On Wednesday night, he admitted the incident was due to his lack of technological knowledge.

“I threw my phone on the bed, did an activity,” Sharpe said. “I didn’t know about IG live. I’ve never turned on IG live, so I don’t know how it works, and all of a sudden my other phone goes off.”

It was Sharpe’s marketing partner Jamie Fritz who eventually alerted him to the situation. It was someone else who ended the live video, he explained on the show.

“My phone wasn’t hacked. It wasn’t a prank, I was a healthy, active man,” he added. “You thought I was bulljiving, uncle, do it.”

Chad “Ochocinco” Johnson admitted that Sharpe isn’t very tech-savvy, telling the audience during the episode that the three-time Super Bowl champion has manipulated him in the past without even realizing it.

Although Johnson attempted to show Sharpe mercy, he could not resist prodding him to respond to the earlier criticism Sharpe had leveled at Johnson for his professionalism.

“I’m stunned. I never thought I’d see the day that you, uncle, would do something so out of the ordinary,” Johnson said. “A little unprofessional. I’m not angry, I’m deeply disappointed because I hold you to a higher standard. The kind of standard that you just tried to punish me for, just for Saturday. This has really put me in complete shock.”

Although Sharpe initially tried to be serious, the two took the situation lightly and on several occasions — including before the start of the stream — Sharpe sold a male enhancement product that the show sponsored.