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Nebraska pool company loses business license over deceptive practices
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Nebraska pool company loses business license over deceptive practices







Swimming pool

The attorney general’s office attached photos of a Premier Pools dig site that had been unused for so long it had become overgrown with weeds.


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Stanger Enterprises, the Valley company that did business as Premier Pools, has lost its business license following a recent Lincoln District Court ruling.

The Nebraska Attorney General’s Office in November charged the company with deceptive trade practices, alleging that the company took large sums of money from homeowners and left them with “dangerous, unsightly, unfinished wells in their yards.”

Premier Pools says on its website that it has built thousands of high-quality swimming pools in Nebraska and Iowa since its inception in 2009.

But many of the promotional photos of completed pools on the company’s website contain watermarks, indicating that the images are the property of the pool manufacturer. The state says these photos are misleading.

According to the Public Prosecution Service, the company also unlawfully attempted to suppress bad reviews and complaints by imposing a gag order in customer agreements.

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Stanger Enterprises failed to respond to the amended complaint within ten days as required.

“The allegations in the amended complaint … are therefore admitted,” Lancaster County District Judge Ryan Post wrote in his order last week.

According to Post, the allegations support a finding that Stanger Enterprises is liable on all counts in the complaint, which allege violations of the Consumer Protection Act, the Uniform Deceptive Trade Practices Act and the Consumer Review Fairness Act.

And he agreed to the state’s request to prohibit Stanger Enterprises from engaging in business activities related to the construction of swimming pools and other business activities that involve unfair, deceptive or unreasonable conduct.

Place a reserved judgment for restitution, civil penalties, and attorney fees pending full resolution of the lawsuit.

The former owners, Aaron Stanger, Lauren Stanger, AM Aviation LLC and ALD Properties, have requested that the case against them be dismissed.

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You can reach the author at 402-473-7237 or [email protected].

On Twitter @LJSpilger