Miami, Florida, August 13, 2024, Chainwire

Floki is proud to announce that Valhalla, Floki’s groundbreaking PlayToEarn MMORPG, will be the focus of a high-profile advertising campaign throughout the 2024-25 English Premier League (EPL) season.

By using LED screens around matches, this campaign will generate massive exposure globally and increase brand credibility.

The English Premier League is the world’s most popular sports league, attracting more viewers than the UEFA Champions League and the Bundesliga combined. For the 2022-23 season, the EPL had a cumulative audience of 3.23 billion.

According to Nielsen data, the league is broadcast to 712 million households in 190 countries and reaches 2.01 billion viewers for live match programming during the season and 1.22 billion viewers for highlights and other non-live content.

Premier League clubs also have a staggering social media following, with over half a billion followers in total. Facebook leads the way with 240 million followers, Instagram 157 million, TikTok 56 million, X 123 million and YouTube 28 million.

Valhalla’s LED perimeter board ads are strategically placed to maximize visibility. The full TV-centric advertising system ensures ads are prominently displayed during broadcasts. Creative flexibility allows for dynamically tailored ad content. Branding is visible within the event itself, providing in-program exposure.

The ads provide multichannel coverage, making them viewable across devices and platforms including broadcast, social, mobile and online. There are no virtual overlays to disrupt the Premier League ads, ensuring uninterrupted viewability. Furthermore, minimal ad avoidance makes the ads almost unavoidable for viewers.

According to the team, every minute of LED ad display results in a whopping 156 minutes of global on-screen visibility.

The advertising campaign will feature 100 minutes of commercial time throughout the season and will be broadcast globally to ensure wide reach. At least 40% of the advertising inventory will be shown during matches featuring the league’s top clubs.

The expanded campaign is expected to reach a huge global audience. In total, it is expected to reach over 200 million people, with approximately 1.2 billion impressions and a total screen time of almost 440 hours. In Europe, the campaign is expected to generate approximately 81 million impressions with a screen time of approximately 181 hours.

In Asia Pacific, approximately 47 million impressions are expected with an on-screen duration of almost 168 hours. In Africa, the campaign is expected to reach approximately 48 million impressions and an on-screen duration of almost 34 hours.

The campaign will be featured on some of the world’s biggest broadcasters, including Sky Sports, TNT, Amazon Prime, BBC (highlights), NBC Sports (including Peacock), USA Network, Telemundo, FuboTV, Optus Sports, Star Sports, Disney+ Hotstar, beIN Sports, Supersport, Sky Deutschland, Canal+, DAZN, Sky Italia, Astro, Now TV and Truevisions.

About Walhalla

Valhalla is a twist on the classic Creature-Collection adventure set in a vibrant, living, open-world MMORPG inspired by Norse mythology. Players interact with, discover, tame, train, and trade a diverse group of eccentric creatures called Veras. Playing alone or as a clan, players engage in a dynamic, player-driven economy to rise through the ranks of the community and achieve tactical supremacy on the hexagonal grid battlefield.

Website: Valhalla.game

About Floki

Floki is the cryptocurrency and utility token of the Floki Ecosystem. Floki aims to become the world’s most recognized and widely adopted cryptocurrency, with a focus on utility, philanthropy, community, and marketing. Floki currently has over 490,000 holders and a strong brand recognized globally through strategic marketing partnerships.

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Pedro Vidal
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