It’s official: Amazon’s October Prime Day sale, Prime Big Deal Days, is happening on October 8th and 9thThe mega sale is exclusive to Prime members and gives them 48 hours of discounts on products across categories like tech, travel, home essentials, kitchen gadgets and beauty as many start to think about holiday shopping.

I’ve been covering Amazon Prime Day for over five years, keeping a close eye on the must-have information and deals. Here’s everything I know so far about October’s Prime Day sale. I’ll continue to update you as the event approaches.

SKIP When are Prime Big Deal Days? | Prime Big Deal Days vs Prime Day | How to Sign Up for a Prime Membership | When do the early deals start? | Why trust NBC Select?

What are Amazon Prime Big Deal Days?

Prime Big Deal Days is an iteration of Prime Day — it’s a 48-hour sale in October that’s exclusive to Prime members, where brands markdown products to some of their lowest prices of the year. The first Prime Big Deal Days sale took place in 2022, but under a different name. Since then, Amazon has held two Prime Day events per year.

When is Prime Big Deal Days 2024?

Prime Big Deal Days 2024 will take place on October 8-9. The event will take place around the same time as in 2022 (October 11-12) and 2023 (October 10-11).

Is Prime Big Deal Days different from Prime Day?

Aside from the timing of the sales — Prime Big Deal Days in October and Prime Day in July — the sales aren’t all that different. They’re both exclusive to Prime members and last for 48 hours, plus brands are discounting comparable products during both events. Shoppers can also take advantage of Lightning Deals and early access deals during both events. However, there’s typically more of an emphasis on gift-giving during Prime Big Deal Days, as people start thinking about holiday shopping in October.

Prime Big Deal Days also serves as a kickoff for early Black Friday sales. In recent years, we’ve seen many retailers launch their early Black Friday and Cyber ​​Monday sales in mid-October. By positioning Prime Big Deal Days just before that time period, Amazon sets the stage for other retailers to roll out their discounts.

Which countries participate in Prime Big Deal Days?

According to Amazon, Prime Big Deal Days 2024 will be held in 19 countries: Australia, Austria, Belgium, Brazil, Canada, France, Germany, Italy, Japan, Luxembourg, Netherlands, Poland, Portugal, Singapore, Spain, Sweden, United Kingdom, Turkey and the United States.

Do you have to be a Prime member to shop during Prime Big Deal Days?

Yes, only Prime members have access to Prime Big Deal Days.

What is Amazon Prime?

Amazon Prime is the retailer’s loyalty program. A standard membership costs $139 per year or $15 per month, and new members get a free 30-day trial. Amazon also offers a discounted Prime for Young Adults membership ($69 per year) and a discounted Prime Access membership for those who qualify for certain government assistance programs ($7 per month).

Benefits of a Prime membership include access to Prime Day deals and free, fast shipping, including free two-day, one-day, and same-day delivery. Prime members also get a handful of streaming and entertainment benefits, plus they can order groceries online through Whole Foods or Amazon Fresh and sign up for a free Grubhub+ membership.

How do I sign up for a Prime membership before Prime Big Deal Days 2024?

For Prime Big Deal Days, you can sign up for a Prime membership on the Amazon website or app. New members get a free 30-day trial — Amazon will automatically charge you for your Prime membership once the free trial ends.

When do the Prime Day deals start in early October?

You can start shopping now for Prime Day deals for early October, including promotions on credit cards like the Prime Visa and Prime Store Card, travel experiences, and Amazon Music Unlimited. But keep in mind that the most plentiful early deals and best prices are typically available the week before the event. To stay on top of early deals, download the Amazon app, which can alert you to sales in real time.

Are other retailers also organizing mega sales in October?

Retailers like Walmart, Target, and Best Buy often host mega sales around Prime Big Deal Days, similar to how they do during Prime Day. For example, Target is hosting Target Circle Week from October 6-12, and even earlier than that, Best Buy is hosting its Member Exclusive Sale from September 27-29. We’ll keep you posted as more retailers announce the dates of their October savings events.

Why trust NBC Select?

I’m an associate updates editor at NBC Select who has been following Amazon since 2020. In addition to countless sales stories, I wrote NBC Select’s history of Amazon Prime Day and Prime membership guide . For this article, I researched Prime Big Deal Days 2024 and gleaned information from Amazon press releases.