Taylor Swift dropped its new ‘Greatest in the League’ styles on National Boyfriend Day – apparently in tribute to Travis Kelce.

For her latest merchandise drop, the superstar, 34, chose Thursday, October 3 – the date of a quite new national holiday in honor of boyfriends — and her timing could not have been coincidental. Kelce, 34, is of course the Super Bowl-winning tight end for the Kansas City Chiefs and the clear inspiration for “So High School,” a song from Swift’s The department of tortured poets.

Her Collection ‘Greatest in the League’ consists of sporty sweatshirts and sweatpants with the Martyred poets album title and neutral color palette. Her fans can choose items in gray, black, white and beige. The name of the collection references “The Alchemy,” another Swift single apparently inspired by Kelce. The singer makes football references in the song as she sings about a new love. Sample text: “Baby, I’m the one to beat / Cause the mark on your heart / Said it’s still reserved for me / Honestly, who are we to fight the alchemy?

Swifties immediately celebrated the merchandise via X, formerly known as Twitter, while speculating that Swift was messaging about the status of her one-year relationship with Kelce.

Related: Taylor Swift’s Chicest Game Day Styles at Travis Kelce’s Chiefs Games

Taylor Swift’s game day outfits are the definition of trendy and festive. Swift began attending Kansas City Chiefs games in September 2023 amid her budding romance with tight end Travis Kelce. From official Chiefs gear to miniskirts and leather jackets, Swift supports her friend in style. At the Chiefs vs. Los Angeles Chargers (…)

“What a great way to confirm they are still going strong,” said one user wroteand added: “who are we to fight Alchemy!”

“Literally only Taylor would release a ‘biggest in the league’ collection on National BF Day when her BF’s team is currently 4-0,” said another Swiftie, while someone else added: “Released on National Boyfriend Day …coincidence, I don’t think so!”

While Swift was not present for the Chiefs’ last two games – in Atlanta and Los Angeles – a source told exclusively Us earlier this week that “nothing has changed” for the high-profile couple.

“They spend as much time together as possible while balancing their careers and individual responsibilities — his playing and her music empire, along with personal projects,” the source said.

Related: Every time Taylor Swift attended an NFL game to cheer on Travis Kelce

Taylor Swift has loved being the girl in the stands amid her blossoming romance with Travis Kelce. Swift made her first appearance at a Kansas City Chiefs game in September 2023, where she defeated the Chicago Bears from the Kelce family’s private suite. After cheering along with the tight end’s mother, Donna Kelce, she and Travis (…)

Despite speculation that they were on the rocks following Swift’s absence from the Chiefs’ game against the Chargers on Sunday, September 29, the duo remains unfazed by the chatter.

“They choose not to dwell on the noise and instead focus on staying true to themselves and being happy,” the source explains. “They simply shake off the stories. They see it as yet another example of the press lifting someone up and then tearing them down.”

Although she didn’t attend either road game, Swift was present at Arrowhead Stadium the Chiefs’ first two games of the season, both home wins.

As for why Swift hasn’t been seen in the stands, the source said she’s preparing for a schedule all her own: “Their schedules are going to be super busy, so Taylor has enjoyed a few more days of freedom before her.” upcoming performances.”

Swift is expected to be back in Arrowhead to watch the Chiefs take on the New Orleans Saints on Monday, Oct. 7, the source added, less than two weeks before her “Eras Tour” begins its final stretch of dates in Miami on Oct. 18 starts.