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Procreate promises to avoid generative AI features in its apps
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Procreate promises to avoid generative AI features in its apps

Procreate, the company behind popular illustration and animation apps for iOS, pledged Sunday not to introduce generative AI features into its software programs, saying the technology is “built on a foundation of theft.”

The announcement was widely praised within the creative community and stands in contrast to other creative software makers who are quickly looking to integrate AI features into their programs.

Procreate posted a statement on its site explaining its decision to support creativity that is “made, not generated.” The statement reads: