• AC Milan has signed Bitpanda as its premium crypto trading partner for 2024/25.
• The partnership includes branding at the San Siro stadium. The value of the deal was not disclosed.
• This trend reflects a broader trend among sports teams to partner with web3 companies.

AC Milan has announced a new sponsorship deal with Bitpandamarking a notable shift to the web3 sector for the prestigious football club. In the 2024/25 season, Bitpanda, a leading crypto trading platform, will become the premium sponsorship partner and official crypto trading partner of AC Milan.

The partnership will see a prominent brand presence at the iconic San Siro stadium. Financial details of the deal have not been disclosed.

High visibility brand opportunities for Bitpanda

AC Milan’s new deal with Bitpanda is part of this changing landscape, where sports teams are exploring new revenue streams and innovative partnerships.

The deal provides Bitpanda with visibility branding opportunities at San Siro, raising the exchange’s profile in the global sports arena. This move not only aligns AC Milan with cutting-edge technology, but also places Bitpanda at the forefront of crypto-related sports sponsorship.

The partnership between AC Milan and Bitpanda reflects a broader trend within the sports industry, with professional teams in Europe and North America increasingly looking to web3 companies for sponsorship.

A growing number of professional sports teams in Europe and North America are keen to secure sponsorship from companies in the web3 sector, whether that company is a crypto exchange or a crypto casino sitea broker or a p2p platform. Teams are turning to these partnerships to tap into the growing digital economy and connect with tech-savvy audiences invested in the future of cryptocurrency and blockchain technology.

Similar steps by other football clubs

AC Milan joins the growing list of clubs embracing crypto and web3 sponsorship.

Notably, Tottenham Hotspur recently announced Kraken, a major cryptocurrency exchange, as a new sleeve sponsor. This partnership underscores the increasing acceptance and integration of digital currency companies into mainstream sports.

Additionally, Crypto.com has signed a multi-year sponsorship deal with the UEFA Champions League, a deal that insiders suspect could be worth hundreds of millions of dollars.

These agreements highlight a significant shift in the way sports organisations are leveraging the digital economy to increase their brand value and reach.

As sports teams like to AC Milan And Tottenham Hotspur By joining web3 companies, they not only open up new revenue channels, but also reach a target group deeply involved in the digital and financial technologies that are shaping the future.

The AC Milan-Bitpanda deal is a prime example of how traditional sports institutions are innovating and adapting to the changing landscape of global sponsorship and partnerships.