NFL Music Director Seth Dudowsky noted that “few artists have had as profound an impact on music and culture as Kendrick Lamar.” He added, “Kendrick has proven time and time again that he can create singular moments that resonate, redefine and ultimately shake the foundation of hip-hop.”

All Drake and Kendrick Lamar diss tracks: From ‘Not Like Us’ to ‘Part 6’

The performance comes amid a big year for Lamar, who has made headlines for a high-profile feud with Drake. The two rappers have taken aim at each other in a series of diss tracks, including Lamar’s “Not Like Us.” “Not Like Us,” released in May, debuted at No. 1 on the Billboard Hot 100 chart and is nominated for song of the year at the 2024 MTV Video Music Awards on Wednesday. In June, Lamar performed the hit five times during a Juneteenth concert in California.