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Amazon’s pre-announced ad volume exceeds its .8 billion target
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Amazon’s pre-announced ad volume exceeds its $1.8 billion target

Amazon’s decision to introduce advertising within its Prime Video streaming service is already paying off for the company. In talks with advertisers during the just-closed ad market for the coming year, Amazon has surpassed its goal of raising $1.8 billion in ad spend for its video streaming services, including Prime Video, according to a person with direct knowledge of the company’s business. Amazon. advertising sales efforts. (The information)