Clark told The Information that the software will primarily target mid- to large-sized companies, which, he said, often lack the resources to effectively manage complex supply chains.

His tenure in the industry has given him an appreciation for the unique challenges these companies face, such as the reliance on outdated tools like Excel to manage multimillion-dollar supply chains, he said in the LinkedIn post.

“Dave is right that mid-sized and even large companies are unable to thoroughly analyze their logistics data and make better business decisions,” Brittain Ladd, a global supply chain expert, told FreightWaves.

“I believe Dave, through his company Auger, will bring much-needed perspective to the creation of new supply chain and logistics software. Integrating AI is a must-have, but much work remains to be done to turn AI into an effective solution for supply chain and logistics management.”

Ladd also said that partnering with companies like Pallet or ThroughPut AI could accelerate Clark’s vision for the newly formed company.

Oak HC/FT, the company backing Auger, is known for its investments in healthcare and fintech, but sees significant potential in logistics technology.

“The timing is perfect for this innovative solution, which will redefine the future of global supply chains with a true operating system for planning, forecasting and financing. Auger is ready to deliver the supply chain product the market has been waiting for,” said Matt Streisfeld, general partner at Oak, in Clark’s post.

Clark also told TechCrunch that Auger has not yet acquired customers or generated revenue and will update the industry soon on product development and business growth.

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