The trailer of Karan Johar-backed reality series The Tribe was released on Friday and promises a chaotic, drama-filled ride. The show follows the lives of five social media influencers of Indian origin – Alanna Panday, Javed Jaffrey’s daughter Alaviaa Jaaferi, Srushti Porey, Aryaana Gandhi and Alfia Jafry – who live in Los Angeles. The trailer offers a glimpse into the chaos that will unfold on screen, showcasing friendships, feuds and self-discovery. Also read: Alanna Panday shares official wedding photos; says ‘can’t wait to start a family’ with Ivor McCray

Not here to be BFFs

The show promises an unfiltered look at the influencers’ personal and professional lives, packed with heartfelt moments, high-stakes friendships and glamorous lifestyles. The trailer begins by introducing the influencers, with the creators panning the camera into their luxurious lives.

The clip then shows the influencers meeting in Los Angeles, where they do their best to carve out a niche for themselves. Ananya Panday’s cousin Alanna, who was tagged as ‘The Boss Babe’, confesses that she hopes to start an agency to bring Indian social media influencers to the US. In another segment, she admits that she has been living her life in a bubble, when there is so much going on in the world.

The trailer is a mix of chaos, drama, emotions, fights and fun as the influencers dive into the world of content creation in Los Angeles. It’s packed with glamorous, fun adventures, emotional breakdowns and rivalries. At one point you see Alanna say, “We’re not here to be BFFs,” and it hints at the premise of the show.

The show also features angel investor Hardik Zaveri, who guides them.

Cast members speak

For Alanna, The Tribe has been a wild ride, and she’s eager to provide an unfiltered look into her content creation process. “It’s a show about realness, authenticity and celebrating brown girls making it big in Los Angeles – with raw, unfiltered conversations about our lives and aspirations in today’s world,” she said.

To this, Alaviaa added: “I come from a family with roots in the film industry, but I always felt that this was not the right path for me. I wanted to do something different and found my niche as a content creator, which led me to this fantastic opportunity.”

Srushti believes that many people have “misconceptions about influencers, many of which are far from real.” “I’m ecstatic that through The Tribe we have this opportunity to reveal the behind-the-scenes story and showcase the ‘hard work’ that goes into creating digital content,” she shared.

About the performance

The show delves into the journeys of five young and glamorous content creators and digital evangelist and investor. It takes audiences behind the scenes into the chaotic lives of the individuals as they leave their families behind and step out of their comfort zones to move to Los Angeles to pursue their dreams.

The nine-episode unscripted series is a Dharmatic Entertainment production, with Karan Johar, Apoorva Mehta and Aneesha Baig serving as executive producers. The film will stream on Prime Video on October 4.