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Posting ‘Goodbye Meta AI’ is pointless. But we can stop big tech from stealing our Facebook photos | Chris Stokel-Walker
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Posting ‘Goodbye Meta AI’ is pointless. But we can stop big tech from stealing our Facebook photos | Chris Stokel-Walker

IIf you’ve spent any time on Instagram or Facebook lately, you’ve likely come across concerned citizens posting messages denying Meta, the parent company of both platforms and WhatsApp, the right to use their data to train AI systems.

If it wasn’t your slightly weird old school friend who posted the message, which begins “Goodbye Meta AI” and ends with “I do not give Meta or anyone else permission to use my personal information, profile information, or photos,” it would have been a Hollywood celebrity. Actor James McAvoy and former NFL player Tom Brady are among those who posted the disclaimer.

But can sharing a post really stop Meta from mining your data? The answer, I’m afraid, is a resounding no.

The fear that AI is sucking up all our personal data and turning it into training data to improve the systems of billion-dollar companies is, on the face of it, a legitimate concern. And given that the companies behind some of the biggest AI systems have been blasé at best about issues like copyright and personal autonomy, it’s no surprise that there’s been a wave of public outrage about the possibility of our data being used in this way. A third of Britons told a government survey conducted about a year ago that they didn’t think data use benefits all groups in society.

Versions of the post, which appears to have been composed in response to a June announcement by Meta that it would use public posts to train its AI systems, have been circulating for three weeks now. But it has gained momentum in recent days as the viral posts snowball. Google searches for “Goodbye Meta AI” have spiked.

It’s important to put logic before emotion. Can you really opt out of a mass data collection system by simply copying and pasting what your great uncle with questionable views posted to her own Facebook profile?

Don’t take my word for it. A Meta spokesperson also slammed the post: “Sharing this story does not count as a valid form of objection,” they said. Meta’s fact-checking teams on Instagram are calling it “false information.”

Such so-called copypasta has been circulating the internet for years. Similar blocking messages with legalese have been circulating since 2012, when Facebook falsely rumored that it was about to start sharing private photos and messages publicly. The same concerns were raised four years later, when the Guardian gently quelled the panic. Both messages used similar wording, including citing “UCC 1-308-1 1 308-103” and the Rome Statute.

Even though these messages may seem innocent and sharing them may feel like a risk, I would encourage you not to be seduced by them. Digital literacy is more important than ever in the age of AI and it is vital that we recognize copypasta nonsense for what it is.

Not only does sharing false information like this make you appear naive, it’s also an exercise in futility when there are real ways to push back against big tech using your data. Meta says it will send out notifications informing users that it plans to train its AI systems on user data, and will give people the ability to opt out. You’ll fill out a short form and submit it to Meta, and all public data will be deleted (Meta has already confirmed that it won’t train its systems on anything you haven’t shared publicly).

But if you miss that, or you’d like to get ahead of it, you can proactively opt out. Click on “Settings and Privacy” in Facebook, then “Privacy Center,” and you’ll get some text about the AI ​​opt-in. The second paragraph starts: “You have the right to object.” Click that to be taken to a form where you can express your grievances.

As AI evolves, it’s critical that we all stay informed about the real threats to our data and how to combat them. We also need to resist distractions like “Goodbye Meta AI.”