In just under three months, the retro-style music video “Hai Yorokonde” has amassed over 67 million views. Let’s see what all the buzz is about.

Japanese animator Kazuya Kanehisa has created a vibrant, vintage design that captures the essence of a long-lost animated VHS tape from the 70s/80s. Beneath the vibrant visuals and catchy soundtrack, courtesy of Kocchi No Kento, lie lyrics that explore the constant pressures people face in having to suppress their inner Larry David, no matter how unpleasant the situation or the people they encounter.

While the track may not offer much more than mild solace, its bouncy melody and nostalgic imagery invite you to lose yourself in the catchy chorus (“get it, get it done, get it done, get it done”). The old-school aesthetic, reminiscent of Japanese comics and graphic novels from the 60s and 70s, is further enhanced by character movements that reflect the style of Japanese animation of that era, with a hint of Fleischer Studios influence.