• com partners with UEFA and becomes the first sponsor of a crypto platform.
• The partnership aims to boost cryptocurrency adoption, especially in Europe.
• .com’s user base has grown to over 100 million, largely due to its sports engagement strategy.

In a milestone for the cryptocurrency industry, Crypto.com has become the first digital asset platform to sign an exclusive multi-year partnership with the UEFA Champions League.

Announced on August 14, this partnership marks a significant milestone for the fair, positioning it as the official global sponsor of one of the world’s most prestigious sporting competitions.

Steven Kalifowitz, Chief Marketing Officer of Crypto.com, emphasized the transformative potential of this partnership. “We have successfully built the Crypto.com brand and community by producing innovative and groundbreaking moments and events in a way that others have not been able to match,” Kalifowitz said.

He stressed that connecting with engaged sports fans around the world has been essential to growing the platform’s user base to over 100 million, underscoring the symbiotic relationship between sports and cryptocurrency adoption.

Accelerating crypto adoption in Europe

The partnership will accelerate the mainstream adoption of cryptocurrencies, especially in Europe, where Crypto.com has already established itself as a major player.

Europe is the platform’s second largest market and the alliance with UEFA is expected to further boost growth in the region.

Kalifowitz is confident that UEFA’s vast reach, reaching over 3 billion fans worldwide, will significantly contribute to the wider adoption of digital currencies.

As Crypto.com continues to push the boundaries of crypto integration into mainstream culture, this partnership with UEFA is a strategic effort to bring cryptocurrencies to the global spotlight.

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